Digital Partnership Packet

NOVEMBER LET’S TALK TURKEY CAMPAIGN OVERVIEW

Campaign Dates: November 14, 2024 – November 29, 2024

INTRODUCTION AND KEY MESSAGES

The Pain Collaborative is launching a “Let’s Talk Turkey About Low Back Pain” campaign in mid-November, after the elections. This is the second collective campaign for the Pain Collaborative to Advance Equitable Value-Based Solutions.

In preparation for Thanksgiving, this awareness campaign is promoting discussions at dinner tables and holiday gatherings about something important to all – and not politics!

Low back pain impacts nearly 80% of people at some point in their lives, yet many misconceptions remain. The Thanksgiving-themed assets will help debunk common myths about low back pain and encourage meaningful conversations around prevention, care, and treatment options.

GOALS OF SOCIAL MEDIA CAMPAIGN

We’re excited to launch the “Let’s Talk Turkey About Low Back Pain” campaign and aim to have 80% of Pain Collaborative participants actively involved. This is an opportunity to amplify an important conversation on low back pain across our networks and encourage a deeper understanding of current clinical guidance while rallying support for a whole-person approach to care.

The key goals of this collaborative social media campaign are to:

1. Leverage our network of experts – Tap into our extensive network of healthcare clinicians and experts who understand evidence-based approaches to low back pain care. By empowering these professionals to share their knowledge with their own circles—family, friends, and communities—we can expand the reach of accurate, practical guidance on managing low back pain.
2. Raise pain awareness – Educate the public and foster conversations around evidence-based, whole-person care for low back pain.
3. Build connections – Engage a diverse range of stakeholders to promote an equitable, value-based approach that ensures the right pain care at the right time.

The Pain Collaborative to Advance Equitable Value-Based Solutions will share campaign content on LinkedIn, X (Twitter), and Instagram. Our team has prepared shareable graphics and captions for you to use on your channels to highlight our partnership, boost campaign visibility, and support our collective mission for improved pain care.

We invite you to repost the content that we share – as well as download and share via your preferred channels.

CAMPAIGN DETAILS

Collaborative Campaign Hashtags: #TalkTurkeyAboutLowBackPain #LowBackPainRealities

Other Suggested Hashtags: #PainCollaborative #ChronicPain, #PainAwareness #LivingWithPain #WholeHealth #IntegrativePainManagement #BioPsychoSocialCare #SolvePainTogether #IntegratedPainManagement

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